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Landing page tools enable you to easily create and optimize landing pages to improve your lead generation efforts and conversion rates. There are numerous software platforms available in this niche in the market. So how do you do educated comparisons to zero in on the best landing page software among them? We help you in this task with this buyer’s guide that tells you the main features and factors you should look for in the best landing page software.

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The ideal way to start your search is to register for the free trial offered by the providers of top landing page tools. You can utilize the free trial period to thoroughly test each app’s main features and gauge their suitability for your marketing needs. Plus, you can do a comparison of your shortlisted programs. Browse the websites of these leading tools to find out if they offer a free trial or demo: Instapage, Leadpages, Unbounce, OptimizePress, and PAGEWIZ. These solutions have received high rankings in our landing page software reviews, so try them out. 

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• 爬墙,进行访问 can utilize landing page software to enhance their blogs.
• Digital marketers and advertisers can use solutions in this niche to boost the effectiveness of their online ads and marketing campaigns.
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• Instapage: A leading landing page platform for maximizing your ad spend. You can utilize it to build, collaborate, integrate, and optimize. This robust platform for marketing agencies and teams allows you to control your post-click experience and enhance your conversion rates. The vendor guarantees 99.99% server uptime.
• Leadpages: Use this landing page creator’s lead generation and opt-in features to generate leads and boost revenue. It generates sales for your company on the web, social media, in emails, and through text messaging. The app provides more than 130 mobile-responsive templates for all industries. You can simply drag and drop them to make them work for your landing pages.
• Unbounce: Beats most other landing page software as it enables you to reduce turnaround time and convert more traffic without coding skills. Marketers can build high-converting popups and landing pages without needing to rely on developers. More than 14,000 brands derive value from this application. Start today to enhance your conversions by signing up for the 30-day trial.
• OptimizePress: Offers an easy way to create membership portals, sales pages, and landing pages within WordPress. Use the LiveEditor System to create and edit your pages in real-time. Instantly build fully responsive mobile-ready pages. Select from more than 30 templates and add functionality to your pages with more than 40 custom elements.
• PAGEWIZ: Allows marketers to design landing pages, manage leads, and automate A/B testing. You can easily create and publish your landing pages without programming or IT skills. Select a professional template to quickly customize images and text and publish your page to attract new customers. In addition, Pagewiz provides robust single-click integrations to export your lead data and enable you to keep working with your existing marketing tools.

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1. Reference. A reference page displays relevant info to visitors. It contains elements such as text, pictures, and dynamic compilations of pertinent links.
2. Transactional. A transactional page provides a form to visitors in which they can provide their personal info. You can collect their email address and include them in the subscriber list for your email marketing campaigns. This page is thus essential to convert visitors into paying customers.

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• Automated image masking. Images are more effective than words. Use this feature to add an attractive image to your landing page. It automatically scales and masks the image to fit the template. The advantage is you can save time by seamlessly editing and replacing images.
• Pre-filled forms. This feature helps to boost conversion rates as it remembers user info submitted in previous forms. Thus, it assists in reducing landing page friction and gets you the info you need for your marketing campaigns.
• 爬墙,进行访问. Enables you to create and publish more landing pages on WordPress. This plug-in provides a neat design, thumbnail visuals, and analytics tools.
• A/B testing. Allows you to test your landing pages to learn more about your visitors and boost your conversion rates. Get insightful data on your campaigns and dedicate your resources to the most effective ones.
• Integrations. Improve the efficiency of your landing pages by seamlessly integrating them with your existing automation, optimization, email marketing, social, and CRM tools.
• Customizable Templates. Templates are very useful when creating landing pages, regardless if you have a developer on board or not. That’s because aside from not having to start from scratch, they also already include essential factors, such as compliance, responsiveness, and security. Most of the templates are further customizable as well so you can change specific aspects of them to reflect your brand.

Benefits of landing page software

• 爬墙,进行访问. Before 2012, you needed to hire the services of an expert web designer to create landing pages and opt-in forms as WordPress was clunky in this aspect. Today, you can easily utilize the pre-designed templates offered by landing page software to create elegant and attractive pages.
• Specific tools for specific jobs. Your website will prove ineffective if it offers too many choices that confuse visitors. Therefore, to make your LinkedIn promotion or Facebook ad more effective you need a specific tool that does a specific job. Create landing pages that deliver what the visitor is looking for when they click on your post or ad. Limit the choice to a simple yes or no to get better results.
• 科学爬墙. Top landing page software solutions ensure your pages are mobile friendly. This is essential as more internet searches are done today on mobile devices than on desktops.
• Focus on effective templates. You can get details on which landing page templates offer the highest conversion rates. Use templates that provide the best conversion rates to get good responses.
• Effortless split testing. Previously, split testing was the domain of seasoned digital marketers. Today, you can set it up with a few clicks. The software duplicates pages and automatically sends your visitors to both pages. Its dashboard then displays which page ranks higher than the other to enable you to improve your conversions and campaigns.

Latest Trends

• 科学爬墙. Today, the trend is to build longer landing pages that provide more details to visitors about their choices. They prefer this as it enables them to make informed decisions. A survey shows that longer landing page helped to improve conversions by 37.5% for a company named Highrise. Another advantage is you can include a number of strategically placed calls-to-action in the longer landing page.
• Minimalist and simple design. Businesses are working smarter and taking the load off visitors by making things easy to understand. Therefore, the simple design trend is here to stay. Adopt this method and ensure you landing page includes elements like high readability, encapsulation, fewer overall colors, contrasting call-to-action colors, clear direct calls-to-action, clear direct headlines, simple copy, and white space.

Potential Issues

• Costs can add up. Monthly subscription costs to landing page software can add up over time especially if you opt for add-on features that cost extra. Therefore, be clear about what you need and select your features carefully. Opt for the additional features only if you regularly use a lot of landing pages for your business websites.
• Cancellation can be a pain. If you cancel your subscription to your landing page software you will lose access to all your landing pages. Needless to say, this can be a big blow to your business especially if you use multiple landing pages in your marketing campaigns. Avoid this headache by selecting the vendor carefully so that you stick with them over the long run.

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Landing page tools benefit not only small and medium-sized businesses. Even enterprises can also gain some perks in creating and using a landing page as part of their marketing tools. Besides, landing pages are one of the vital ingredients in the modern marketing mix. It does not just promote your business, it also helps your business nurture relationships, let you learn more about your audience, and help you determine your next move to growing your business.

Landing pages are also one of the best ways to reach new customers around the globe. Your business can use regionalized landing pages to reach out to your target market in certain locations and increase engagement. Since it is digital, your business can save money along the way.

If your company is doing content marketing, landing pages can also be a huge help in making your marketing more effective. Content may be the king but it isn’t enough in making your audience take action. Landing pages can bring actionable attention to your marketing channels by prompting site visitors to sign up, check out, or even just follow whatever you promote with your content.

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Factors to Consider when Choosing Landing Page Software

As the marketing value of landing pages increases, so have the software that is used to build them. This isn’t inherently a bad thing since more choices mean more chances of finding a solution that’s ideal for your needs. However, it also encumbers the process of filtering which ones you’d like to consider. To help you with that, here are some of the most essential factors to consider when choosing a landing page software:

• Template Library. Having a solution with a rich library of templates is something that you should heavily consider. Apart from the number of templates being offered, you must also check their quality. Each pre-built page must be responsive, eye-catching, multimedia-ready, professional-looking, and more.
• Customization. As good-looking and professional the templates are, you’d still want a big room for customization. Not only to reflect your brand but also to tweak various aspects to suit your campaign requirements. Important customization options include domain names, layout, meta tags, custom codes, etc.
• Integration. Imagine if you’re using your landing pages to sell products and they don’t offer any way for a customer to pay. The next scenario is most likely a canceled order or an abandoned shopping cart. That’s why the landing page software you choose must have good integration support for payment gateways and other business systems, such as CRM, marketing, analytics, and others.
• Number of Pages. Putting a cap on the number of landing pages you can publish might be bad specifically for your business. Make sure to first learn if there’s a limit to how many pages you’re able to create and determine if you’re okay with that.
• A/B Testing. While there might be templates offered for your exact business type, there’s still no guarantee that they’re actually yielding the best results for you specifically since every campaign and market is different. That’s why having a built-in testing feature will help your campaign in the long run.